Privacy policy

 

Article 1 (General Provisions)
Vrai Co., Ltd. (hereinafter referred to as "we," "our," or "the Company") provides an online store, website, and all related information, content, features, tools, products, and services (collectively, the "Service") to offer customers a curated shopping experience.

The Service is hosted and operated on the platform provided by Shopify Inc. and its affiliates (collectively, "Shopify"), through which we provide the Service.

This Privacy Policy (the "Policy") explains how we collect, use, share, store, and protect your personal information when you browse, use, make purchases through, or otherwise interact with the Service.

If there is any conflict between our Terms of Service and this Policy, this Policy shall prevail with respect to the handling of personal information.

By accessing or using the Service, you are deemed to have read, understood, and agreed to this Policy and the handling of your personal information.

Article 2 (Definitions)
"Personal Information" means information relating to a living individual that can identify a specific individual by name, address, email address, or other descriptions contained in such information, or that can be used to identify a specific individual when combined with other information.

It does not include anonymized or processed information that cannot identify a specific individual, even by reasonable means.

Article 3 (Types of Personal Information Collected)
Depending on your residence, applicable laws, and how you use the Service, we may collect and handle the following types of personal information:

  • Contact Information: Name, address, billing address, phone number, email address

  • Payment Information: Credit/debit card details, bank account details, payment method, transaction amount, payment confirmation
    Sensitive payment data may be processed by payment providers (e.g., Shopify) and not directly stored by us

  • Account Information: Username, password, security questions, preferences

  • Transaction Information: Viewed items, cart contents, purchase history, download status

  • Communication Information: Messages and attachments via email, forms, SNS

  • Device Information: Device type, OS, browser, IP address, cookies

  • Usage Information: Browsing history, clicks, timestamps, visited pages, referrer URLs

We may also generate inferred data such as preferences and behavioral profiles.

Article 4 (Methods of Collection)
We collect personal information through:

  • Direct input from customers (registration, orders, inquiries)

  • Automatic collection via cookies and similar technologies

  • Service providers (payment, IT, analytics)

  • Third parties (marketing partners, SNS platforms)

Article 4-2 (Cookies & Analytics)
We use cookies and similar technologies to improve services, analyze usage, and prevent fraud. Third-party analytics tools may also collect data under their own policies.

You can disable cookies via browser settings, though some features may not function properly.

Article 5 (Purpose of Use)
We use personal information for:

  • Service operation: order processing, downloads, account management

  • Customization: recommendations, saved preferences

  • Improvement: new features and service enhancement

  • Marketing: emails, ads, personalized recommendations

  • Security: fraud prevention and system protection

  • Customer support: inquiries, notifications

  • Legal compliance: responding to legal obligations and disputes

Article 6 (Provision to Third Parties)
We may share personal information with:

  • Service providers (payment, IT, marketing, support)

  • Business partners for advertising

  • Third parties with customer consent

  • Group companies

  • Successor entities in mergers/acquisitions

  • Authorities when required by law

Article 7 (Relationship with Shopify)
Shopify hosts and processes personal information related to the Service. Data may be transferred internationally.

Customers can exercise their rights via Shopify’s Privacy Portal.

Article 8 (Third-Party Links)
We are not responsible for third-party websites linked from the Service. Users should review their policies independently.

Article 9 (Children’s Information)
The Service is not intended for minors. If we discover such data, we will delete it promptly.

Article 10 (Security Measures)
We implement reasonable security measures but cannot guarantee complete security over the internet.

Article 11 (Retention Period)
We retain personal information only as long as necessary for service, legal compliance, and dispute resolution.

Article 12 (User Rights)
Depending on applicable laws, users may have rights to:

  • Access

  • Deletion

  • Correction

  • Data portability

  • Opt-out of marketing

  • Non-discrimination

Requests can be made via our contact point.

Article 13 (Contact)
For inquiries or complaints regarding personal information:

Email: info.vrai@bansui-photo.com

Article 14 (International Data Transfers)
Personal data may be transferred internationally. Appropriate safeguards such as Standard Contractual Clauses are used where required.

Article 15 (Policy Changes)
We may update this Policy as needed. Changes will be announced on the website and apply after the effective date.